Family Secrets March 2012
Ford vs. Toyota? Parents are asking their kids!
What (the insight)
Parents' Perspective on Automotive Kid Influence...
So What (the difference)
Families' incredible collaborative decision making style, and parents' growing propensity to come to their kids for advice and guidance on everything from cars to women's fashions...
Now What (applying it to your business)
If you are a marketer or innovator on virtually any big tickets item in families' lives...
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