Just Kid is pleased to announce its rebranding as The Family Room. While kids will remain an essential part of what we do, three years of intensive research has convinced us that the old paradigm of binary kid/gatekeeper family marketing is increasingly out of step with the new realities of families' increasingly collaborative decision-making styles. So after 15+ years, we have just grown up a bit, with a new set of services specially dedicated to understanding families, family decision making, and creating child and family new product solutions. We hope this monthly e-newsletter will give you a preview of these exciting possibilities.