Subscriber Management

Lists & Contacts

Create unlimited lists of subscribers & segments

Subscriber database featuring 25 custom fields

Bounce management filters for hard bounces, soft bounces & bad emails

Subscriber change-email function for updates

Automatic unsubscribe email processing

Personalize text/images in body & header

Master super list database manages & tracks subscriber activity

Manual unsubscribe tool & DNC list import

Easy one-click import and export of lists

Custom opt-in forms to grow list

Selective opt-in lists for subscribers to remove without unsubscribing

Custom new subscriber & unsubscribe messages


List & Subscriber Management Tools

Your subscribers are your most valuable asset! You need the tools in order to keep them updated and tidy, as well as the ability to target and segment your lists to maximize ROI. Ever evolving, lists serve as the core to every marketer’s campaigns!

Mail Dog platform is flexible enough to accommodate your company’s list requirements, whether you manage your lists in your own database and need to be able to import and export with ease or whether you need a centralized place to manage your subscribers, the Dog’s got you covered.


Bounces (hard and soft), bad email suppression, reliable unsubscribe, advanced opt-in forms, text and image personalization and email preference options are all permission email requisites.

Mac or PC, it’s a snap to import and export into the platform. A simple text file or Excel file will allow you to import and export on demand. Append personalized text to merge into your messages or use Mail Dog’s centralized Super List to see subscriber performance metrics like opens, clicks, bounces and more.

Grow your permission based subscription list by adding an optin form to your website, blog, and/or social network page.


Instant Unsubscribe for Subscribers

The unsubscribe link is automatically appended to the footer of every email you send. Your recipients can click to opt out and their email communication preference is immediately recorded in your account. You can never mistakenly send email to someone who’s unsubscribed from your list.

Custom Opt-In/Out Forms for your Website

Custom opt-in/out form allows users to add themselves to opt-in (or out) to your lists via a form on your website and the data is deposited into your account. Pop up windows validate requests and confirmation emails are automatically emailed. You decide what information you’re requesting from your subscribers, what list or lists they’re subscribing to and what confirmation messages they see.

Multiple List Connectivity to your Web Opt-in Form

An integral component of your opt-in/out form will require you to think about where you’d like your subscribers’ emails to go in your account. Use the default list in your account, or simply use the unique list ID number in your form to send subscriber data to the list of your choice. If you’re offering more than one list for subscribers to opt-in to, then your form will include the various options with their respective list ID numbers.

Additional Profile Data Capture

You can capture a little more information about your subscribers than just their email. Collect up to 25 additional fields of information. You control what you’d like to know…name? company? You get the picture.

Custom Subscribe and Unsubscribe Confirm Messages

Opt to use the default messages or customize the pop-up window and confirmation email sent to people who subscribe or unsubscribe to your list.

Auto-Unsubscribe Filter Upon Import

When you’re adding emails to a new list or an existing list (whether you’re uploading or adding individually), we’re automatically checking against your master list of unsubscribes. If we find any, we flag them in the list for you.

Counter Tool

Counts the number of emails who’ve unsubscribed from each list.

Export List-Specific Unsubscribe Tool (txt, csv)

Export the emails of people who’ve unsubscribed from any list.

Export Master Unsubscribe List Tool (txt, csv)

Export the emails of people who’ve unsubscribed from your account.

List Cleanup/Remove Unsubscribes Tool

Remove either a single unsubscribed email or all of them from any list.

Master Opt-Out List

Anytime a recipient clicks on the link to unsubscribe, their email is flagged in the list that they came from, but more importantly, a copy of that email is inserted into your Master List of unsubscribes. Anytime you add or send an email, a check is made to see if that email resides on your Master List, if it does, it’s flagged in your account (if you’re adding) and suppressed (if you’re sending).

Pre-Loaded DNC List

Have a list uploaded to your account of emails you’d like to unsubscribe from your list.

Manual Unsubscribe Tool

Manually add an email to your master list of unsubscribes.

Opt-in Log with Details

Your account’s Opt-in Log captures each opt-in transaction and records it in your account, including date and time of opt-in and IP address.

Subscriber Change Email Function

For clients who use the Subscription Preferences/Opt-in List Feature, subscribers can elect to update their email address that you use to communicate with them.

Subscriber Change List Preferences Tool

For clients who use the Subscription Preferences/Opt-in List Feature, subscribers can elect to change the lists that they subscribe to.

Get a little personal with a “rich” list. Store and merge up-to 25 fields of custom information about your subscribers.


Custom List Name

Label your list according to whatever naming convention you would prefer. Your recipients never see this name unless you’re using Multiple List Management/Opt-in List Feature.

Custom List Description

Describing your list is an optional tool that enables you to insert a little more information about the list. Your recipients never see this information, unless you’re using the Multiple List Management/Opt-in List Feature.

Custom List Folders

The Custom Lists Folder Tool allows you to organize your Lists into categories or folders.

List Uploader (txt, csv)

Start a new list or add emails to an existing list with the upload tool in 3 quick steps.

List Format Screening Tool

When you add emails (via upload or individually), we check to be sure the email is properly formatted. Upon upload, any email with bad syntax is flagged in the list with a “?”. When adding emails individually, you are alerted and given the opportunity to correct the problem.

List Merge Tool

Combine individual lists into one list for mailing purposes. When using the “Merge Lists Together” function, you will retain all individual lists and a new merged list will be generated. Mail Dog will automatically dedupe the email addresses in the newly merged list.

List De-Duper

When you add emails individually or via upload, the emails are deduped from the list you’re uploading and if applicable, into the list you’re appending them to.

Unsubscribe Filter

When you’re adding emails to a new list or an existing list (whether you’re uploading or adding individually), we’re automatically checking against your master list of unsubscribes. If we find any, we flag them in the list for you.

Rich List/Personalized Database Uploader (txt, csv)

Upload rich lists that contain not just the email, but up to 25 fields of information. Use these fields for names, addresses, contact information, tracking codes or preferences, it’s up to you!

Append List Tool

This tool adds or appends emails to a new or existing list.

Replace List Tool

Replace an existing list of emails with a newly imported one.

List Directory and Counter Tool

Keep your directory of lists handy. With your most recently modified list on top, finding your lists is quick and easy. Managing multiple lists? Numbered page flippers at the bottom of your list let you move through them easily.

Unlimited New List Tool

Create a new list at any time.

Save List Tool

Save a new list or save changes to a newly-updated list.

Delete List Tool

Delete any list in your account as long as the list is not designated as an opt-in list.

Export List Tool (txt, csv)

Export a list out to your desktop or just view the list in its entirety.

Add Single Address Tool

Add emails one-at-a-time to an existing list or start a new one.

Remove Single Address Tool

Remove an individual email (or selection of emails) from any list.

Email Address Editor

Update or fix improperly formatted recipient data.

Search List Tool

Search a list for an email address. Don’t know the whole email? You can also search for a string of characters in a list.

Export Search Query Tool

Export a search for a specific recipient or group of recipients from a Rich List.

Subscriber Profile Editor

Edit the profile information you have stored with an email address.

Validate Single Address Tool

If you’re feeling geeky you can select and then “validate” an individual address. We will attempt to validate the address with the recipient’s server and then return the server’s response.

Subscription Preferences/Opt-in List

For clients who use the Subscription Preferences/Opt-in List Feature, this tool enables recipients manage their subscriptions easily. They can add themselves to new lists, or remove themselves from a list, all without unsubscribing from the entire account.

View All Lists Tool

See all your lists on one page for easy reference and clean-up.

List Filtering Tools

Allows you to easily compare and filter recipients in your lists for segmentation and list clean-up purposes.

Multiple Lists Management Tools

Manage your lists from one page for easy reference and clean-up.

Excel to Text File Conversion

Allows an easy way to organize email lists in an Excel file before converting into a text tab delimited (.txt) file.

Bounces are realities in permission email marketing and having the data you need to make educated decisions about your lists are key.


Bounce Management Tips

The bounce management tools provide everything you’ll need to handle the successful and sometimes unsuccessful initial delivery of your email.

Automated Bounce Retry

Allows you to automate the bounce resending process in 24-hour intervals. Any hard and soft bounces left after the initial campaign send will be pulled and resent once per day for the number of days you designate in the retry counter.

Auto Bounce Posting

Any undeliverable email is automatically flagged in your account as a Bounce. “Bounces” are emails that could not be delivered for a variety of reasons: incorrect addresses, canceled email accounts, bad domain names, SPAM blocking, Firewall filtering, full mailboxes, or even malfunctioning servers on the recipient’s end. They are flagged as either a hard bounce, a soft bounce or a bad email.

Auto Bounce Suppression

After using a list, emails that are undeliverable are flagged as bounced in your account. Before using the list in another campaign, the emails flagged as bounced are automatically suppressed before transmission.

Auto Bad Email Suppression

After using a list, emails that are flagged as bad emails from their ISP are posted to your account. Any emails flagged as bad are automatically suppressed before transmission.

Bounced Campaign Report

After sending a campaign, the number of emails that bounced is reported in the drill-down view so you know how many of your targets didn’t get the message.

Bounced Email Counter

Count the number of emails that have bounced in a list.

Show Bad Email Tool

Displays “bad” or non-existent email addresses on your list.

Show Hard Bounce Tool

Displays the emails that have been flagged as bouncing hard in the results box.

Show Soft Bounce Tool

Displays the emails that have been flagged as bouncing soft in the results box.

Export Bad Email Tool (txt, csv)

This tools enables you to export the emails flagged as “bad” or non-existent email addresses.

Export Hard Bounce Tool (txt, csv)

This tools enables you to export the emails flagged as hard bounces.

Export Soft Bounce Tool (txt, csv)

This tools enables you to export the emails flagged as soft bounces.

Unbounce Hard Bounces Tool

This tool lets you, in a single click, remove the bounce flag in front of all emails flagged as a hard bounce in the list so that you can send to them again.

Unbounce Soft Bounces Tool

This tool lets you, in a single click, remove the bounce flag in front of all emails flagged as a soft bounce in the list so that you can send to them again.

Unbounce Select Email Tool

This tool lets you remove the bounce flag in front of any emails flagged as either a hard or soft bounce in the list so that you can send to them again.

Remove Bad Email Tool

This tool lets you, in a single click, remove the emails flagged as bad emails (“!”) from any list.

Remove Hard Bounces Tool

This tool lets you, in a single click, remove the emails flagged as hard bounces from any list.

Remove Soft Bounces Tool

This tool lets you, in a single click, remove the emails flagged as soft bounces from any list.

Remove Select Hard Bounce Tool

This tool lets you remove any emails flagged as a hard bounce in the list.

Remove Select Soft Bounce Tool

This tool lets you remove any emails flagged as a soft bounce in the list.

Search Bounced Tool

Search a list for an email address that you think may have bounced. Don’t know the whole email? You can also search for a string of characters in a list. After searching if it finds the email and it’s bounced, it’ll have a bounced symbol in front of it.

Edit Bounced Tool

Fix an improperly formatted email or just update a bounced email.

Validate Email Tool

If you’re feeling geeky you can select and then “validate” an individual address. We will attempt to validate the address with the recipient’s server and then return the server’s response.

Bounce Management Log – Individual

When managing bounces, sometimes it’s important to learn ‘why’ an email bounced. This data can oftentimes be found in the server log. This log is available to you for one week after the scheduled date of your campaign.

Bounced Management Log – All

When managing bounces, sometimes it’s important to learn ‘why’ an email bounced. This data can oftentimes be found in the server log. This log is available to you for one week after the scheduled date of your campaign.

Super Bounce Log

For clients with Super List enabled, the Super Bounce Log tracks bounces (bad, hard and soft) across multiple campaigns and allows you to view, export and purge them from your lists.

Use a centralized location for all subscriber data and features advanced query capability, tracking of subscriber performance, as well as list segmentation for mailings.


Custom Profile Database with 25 Custom Fields

For clients with no in-house database management system, the Super List with custom profile database featuring 25 custom fields is a life-saver. The Super List serves as the centralized location for all subscriber data.

Preview Entire Super List

Displays all email addresses and rich data uploaded in your Super List.

Super List Records Count

Displays the number of email addresses residing in your Super List.

Advanced Query Module

We’ve crafted some preset queries for you to choose from to make segmenting your list a snap.

Advanced Query Options and Filters: Count Module

This tool will count and display the totals of a custom query of your Super List.

Advanced Query Options and Filters: Show Feature

This tool will count and display the results of a custom query of your Super List.

Advanced Query Options and Filters: Download Feature

This tool will count and prepare a text file with the results of a custom query of your Super List.

Advanced Query Options and Filters: Export to Mailing List Feature

This tool will create a mailing list of your results of a custom query of your Super List.

Subscriber Behavior Filters

These tools will allow you to run a query incorporating subscriber behavior into the results.

Date Range Controls

This tool will apply a date range to the results of a custom query of your Super List.

Add Single Subscriber Record Controls

This tool will enable you to add a single record to your Super List.

Add/Append Subscriber File Controls

This tool will allow for easy upload of data into your Super List.

Query Option: Limit Results

When “Showing” or “Downloading” a custom query, this tool will limit the number of records displayed online or downloaded to a file.

Query Option: Email Only

When “Showing” or “Downloading” a custom query, this tool will restrict the query by removing the additional data displayed online or downloaded to a file so you only get the email addresses.

Editable Custom Database Fields

This tool will enable you to add or modify the field names for the 25 entries in your Super List.

Super List Public Profile Fields

For clients who designate public fields within their Super List, subscribers can elect to update their email address and contact information that you use to communicate with them

Delete Entire Super List

Deletes all email addresses from your Super List in your account.

What is there not to like! it does all the work for you… If you value the ability to stay in contact with your clients without the hassle you will love this service!–A Studio Production

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