Ole Kris Kringle was on to something with his lists…make them early and check them twice (or more) for a successful online marketing campaign at the holidays. Here at Mail Dog, we are gearing up for our own holiday campaigns…it’s one of the busiest times of year here, and like many companies, is critical to our overall success.

We grabbed Alison Hasbach, VP of Marketing, to share some insights into what makes for great campaigns at ...