Remember when you were a kid in school and you passed a note to a girl you had a crush on? And the note said, “Do you like me? Check ‘YES,’ ‘NO’ or ‘MAYBE’?” And then you watched that girl open up the note and giggle hysterically with her friends as she crumpled it up and tossed it in the trash!?! … No? That didn’t happen to everyone? Dang!

Luckily, Facebook doesn’t ...

Integrating social media tools into email marketing campaigns are a great way to increase the readership of your e-mails and newsletters, especially when you give your recipients multiple options for sharing. Social media marketing is a quick, easy, and, best of all, free strategy that can get your brand or company more attention and help generate more traffic to your website. Your own customers and prospects are often your best advocates, and enabling ...

Are you looking for a boost in your reader interaction? How about increase web traffic and subscriber base? Good news! Marketing Sherpa brings us yet another case study on how one company boosted its reader interaction by 25% and sky-rocketed their social media standing by simply adding a few extra links in their email communications.

Unable to ignore the social craze any longer, Rob Birgfeld, director of SmartBrief sought to answer the ever-pressing question from his audience. is there really value ...

Have you had your morning coffee yet? If not, go grab one and then come back to learn how one small business coffee joint went from being just another coffee shop to a hip, tech-savvy destination for local fans to get their buzz all with the help Twitter.  Sales even increased 20-30% – how’s for a little foam on the cappuccino?

For two years the owners of Coffee Groundz tried several methods to obtain new customers and increase daily sales. From ...

Your own customers and prospects are often your best advocates! Leverage their loyalty and enable them to share your message with their social network by adding social media share tools into your email marketing campaigns. The whole point of permission email marketing is to get your message to your customers. And now you can spread the love even more with Mail Dog’s  new social media tool.  It’s new, it’s easy, it’s social like a labradoodle at dog park!

I know that ...