{Disclaimer…no marketers were injured during this writing.} Nothing’s more important in email marketing than getting someone’s attention immediately. To be perfectly honest, not even your message content is as important as grabbing their attention initially. The important thought/product/solution/must-have information you want to tell your subscribers won’t be read if they don’t first open the email and like what they see. So here are the seven best ways to grab attention ...

Marketers couldn’t fathom a world without HTML emails. We spend a lot of time beautifying our messages with mastheads, logos and images to grab a reader’s attention. However, every once in a while it’s good to try a new (old) trick. MarketingSherpa brings us a report showing the value of sending simple, personalized text-only notes to subscribers.

While HTML emails are still relied on each month to promote their products, Mike Atkinson, Director, Internet Marketing, House of Magnets and his team ...

Only 33% of email users have images turned on by default in their inboxes. Yikes! All your hard work spent crafting the perfect email message with beautifully designed images might never get seen. In their place, users get various experiences from the blank square to the dreaded red ‘x.’

While a bummer, savvy marketers have learned how to navigate their way around this issue. Ignore at your own risk! Take control – design your email with ...

When looking for marketing ideas, industry best practices are a great starting point for a new approach, good ideas and other things to glom!  So, here’s “5 Test Ideas” based on a few common “best practices” and case studies brought to us from MarketingSherpa that were fine-tuned and turned into great marketing launching places!

Test Opt-in Incentives

Let’s start at the beginning … at the point of opt-in. During the opt-in process, the auto-response “thank-you for subscribing” email is the first main ...

The craze of social media is igniting companies to look for more ways to connect with their subscribers. Gone are the days of blasting only coupons and promotions. Now is the time to engage and connect with your subscriber base. Looking to interact and build a stronger relationship with their subscribers, the marketing team from Chick-fil-A decided to move away from the standard ‘restaurant’ type emails which focused solely on coupons and promotions. By following these 4 tactics, Chick-fil-A’s email ...