As we contemplate what’s new on the online marketing horizon, whether it be email, online or social media, we started thinking of all the components (and process) that go into creating a single email newsletter. Sure, the writing of the content takes time and ingenuity, but then there is the insertion of the final copy into the blog, creating and coding an email version of said blog, finding and formatting supporting ...

Smart marketers are able to think ahead and use email marketing as a link building strategy. Sure, this is not an orthodox method of getting links, but it is a smart one that more companies should use. The people on your email list have already shown that they’re interested in your product, ...

Remember when you were a kid in school and you passed a note to a girl you had a crush on? And the note said, “Do you like me? Check ‘YES,’ ‘NO’ or ‘MAYBE’?” And then you watched that girl open up the note and giggle hysterically with her friends as she crumpled it up and tossed it in the trash!?! … No? That didn’t happen to everyone? Dang!

Luckily, Facebook doesn’t ...

Apples or oranges? Mayo or Miracle Whip? Salad or hamburger? Life is full of decisions, which in most cases, get made in an instant without second thought. But, as marketers, our decisions greatly impact open rates, conversions, sales, company branding and reputation. So, which will it be … green logo or red logo? Two-column or single-column email newsletter? Everything matters.

Our own personal feelings or intuition can only take ...

Unless you’ve boycotted the internet for the last few months (horror!), it would be very difficult not to hear about Pinterest. Almost every tech, marketing and social media blog site is talking about it. Your friends on Facebook are sharing their pins with you. Or who knows, you might ...