As we contemplate what’s new on the online marketing horizon, whether it be email, online or social media, we started thinking of all the components (and process) that go into creating a single email newsletter. Sure, the writing of the content takes time and ingenuity, but then there is the insertion of the final copy into the blog, creating and coding an email version of said blog, finding and formatting supporting ...

Transactional emails.  You just got to love them because no other type of email communication is more anticipated than this one. Especially in this busy holiday season with B2C businesses ramping up to fulfill online orders and subscriptions. Read on to learn how to maximize your transactional emails with marketing chops barely visible to ...

Smart marketers are able to think ahead and use email marketing as a link building strategy. Sure, this is not an orthodox method of getting links, but it is a smart one that more companies should use. The people on your email list have already shown that they’re interested in your product, ...

Apples or oranges? Mayo or Miracle Whip? Salad or hamburger? Life is full of decisions, which in most cases, get made in an instant without second thought. But, as marketers, our decisions greatly impact open rates, conversions, sales, company branding and reputation. So, which will it be … green logo or red logo? Two-column or single-column email newsletter? Everything matters.

Our own personal feelings or intuition can only take ...

Despite all the conflicting buzz and your crazy calendar, your efforts at email marketing and your social media campaigns can (easily mix). Don’t worry…it’s more a case of working smarter instead of just harder and longer! You’re not just saving time by killing two birds with one stone (sorry little birds), but you can actually make each process more effective by combining them together. ...