Gmail and Hotmail have both recently launch a new inbox management system for their users called priority inbox. This concept of behavior-based filtering is just the beginning and now is the time for you (the email marketer) to take a hard look at your emails. Your emails must come frequently and have relevance to your subscribers or they will never get read. Before we delve too far into how to get your emails read, let’s unpack this idea of priority ...

Everyone hears words like CAN-SPAM, permission email, opt-in, unsubscribe, blacklist, email filters, blocking, whitelist — just to name a few — floating around the email marketing world, but what do they really mean and why should you care?

Understanding the CAN-SPAM ACT

The federal government’s CAN-SPAM Act, is primarily targeted towards those not practicing ethical permission marketing tactics. Great news is, being a Mail Dog client and simply following the Dog’s policies, ...