Marketers couldn’t fathom a world without HTML emails. We spend a lot of time beautifying our messages with mastheads, logos and images to grab a reader’s attention. However, every once in a while it’s good to try a new (old) trick. MarketingSherpa brings us a report showing the value of sending simple, personalized text-only notes to subscribers.

While HTML emails are still relied on each month to promote their products, Mike Atkinson, Director, Internet Marketing, House of Magnets and his team ...

When looking for marketing ideas, industry best practices are a great starting point for a new approach, good ideas and other things to glom!  So, here’s “5 Test Ideas” based on a few common “best practices” and case studies brought to us from MarketingSherpa that were fine-tuned and turned into great marketing launching places!

Test Opt-in Incentives

Let’s start at the beginning … at the point of opt-in. During the opt-in process, the auto-response “thank-you for subscribing” email is the first main ...

The craze of social media is igniting companies to look for more ways to connect with their subscribers. Gone are the days of blasting only coupons and promotions. Now is the time to engage and connect with your subscriber base. Looking to interact and build a stronger relationship with their subscribers, the marketing team from Chick-fil-A decided to move away from the standard ‘restaurant’ type emails which focused solely on coupons and promotions. By following these 4 tactics, Chick-fil-A’s email ...

Boost open and clickthrough rates by adding a personal touch to your email communications. By personalizing each email with a specific agent’s face and name,  Expedia CruiseShipCenters has gotten personal. With more than 2,500 cruise consultants operating independently or from franchise locations all over the US, Expedia found it was important for cruise-seekers to feel personally connected to their cruise agent and in doing so personally connected to their buying decision. Expedia found personalized email messages were the key to ...

While everyone is busy considering New Year’s Resolutions on how to jump start their email marketing campaigns with the latest and greatest schemes, we’ve fine tuned some tried-and-true must do’s using the tools within your Mail Dog account.

1. Make your subject line read-worthy
   The subject line is the most important factor to getting your email open and read. Spend some time thinking about what will intrigue your customers.
   Spend some time in Reports and research which subject lines tend to produce ...
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