A recent Forester study shows 88% of B2C companies and 71% of B2B companies currently use email marketing and another 10% plan to use before December 2011, making email marketing the top form of marketing available. So are you doing it? You probably are – and we certainly hope so. Are you doing it right? Well, that is likely the real question at hand…to be on the safe side, you should check out these 5 email design tips to ensure ...

What does inbox deliverability have to do with boredom? Turns out a lot actually. No…we’re not saying deliverability is a boring topic (although it can make your eyes cross from time-to-time).

We are saying that if your subscribers aren’t reading your emails out of disinterest or sheer boredom, then your deliverability is at stake. So don’t be complacent. Even if you are getting in to the inbox now, you might not be tomorrow if you don’t jazz things a bit, wake ...

Last month, Mail Dog had the pleasure of conducting an online webinar for a few hundred of our preferred association members called “The Buzz: Achieving Marketing Success in 2011″ (you can download the webinar below).  During the webinar, Brad Wendkos, founder and CEO of TrueFire and Mail Dog made this valuable statement:

To survive in 2011 and beyond, small and large businesses alike MUST provide a way for their best customers to become advocates of their products and services.

Are your best ...

Marketers couldn’t fathom a world without HTML emails. We spend a lot of time beautifying our messages with mastheads, logos and images to grab a reader’s attention. However, every once in a while it’s good to try a new (old) trick. MarketingSherpa brings us a report showing the value of sending simple, personalized text-only notes to subscribers.

While HTML emails are still relied on each month to promote their products, Mike Atkinson, Director, Internet Marketing, House of Magnets and his team ...

The craze of social media is igniting companies to look for more ways to connect with their subscribers. Gone are the days of blasting only coupons and promotions. Now is the time to engage and connect with your subscriber base. Looking to interact and build a stronger relationship with their subscribers, the marketing team from Chick-fil-A decided to move away from the standard ‘restaurant’ type emails which focused solely on coupons and promotions. By following these 4 tactics, Chick-fil-A’s email ...