5 Lessons a Marketer Should Learn from Glee
Unless you’ve been living in a subterranean bunker, you’ve likely at least heard of the TV show Glee. It’s more likely that you consider yourself a Gleek, whether or not you admit this to your work colleagues (or even your children).
The musical comedy has become a pop-culture phenomenon boasting a hugely loyal fan phase, millions of downloads, gold albums, 19 Emmy nominations and just plain fun for fans of all ...Continue Reading →
21 Email Marketing Tips to Live By
Never Ever SPAM
You must obtain verbal, written or digital permission from the people you email. Otherwise you will be sending SPAM which can result in black-listing and email blocking.
77% of internet users say their privacy is invaded when receiving unsolicited email
>> learn what happens every time a marketer buys an email list
Define Your Strategy
First things first -think through and plot out your email communications strategy. A clear strategy will ...Continue Reading →
TrueFire & Mail Dog Presents Online Marketers Jamboree
Thank you to everyone who joined us for Mail Dog’s Jamboree! We had an awesome afternoon of music, food, fun and four 5-minute mini-workshops designed to trigger BIG ideas for driving BIG sales in 2011.
5-MINUTE EMAIL WORKSHOP
Best practices and tools for permission marketing with email
5-MINUTE ONLINE VIDEO WORKSHOP
Why, when, where and how to use video on your website
5-MINUTE SOCIAL MEDIA WORKSHOP
Social media tools that EVERY business should be leveraging
5-MINUTE VIRTUAL CLASSROOM WORKSHOPContinue Reading →
How to save big ...
Holiday Boot Camp for Email Marketers Webinar
Ole Kris Kringle was on to something with his lists…make them early and check them twice (or more) for a successful online marketing campaign at the holidays. Here at Mail Dog, we are gearing up for our own holiday campaigns…it’s one of the busiest times of year here, and like many companies, is critical to our overall success.
We grabbed Alison Hasbach, VP of Marketing, to share some insights into what makes for great campaigns at ...Continue Reading →
Why YouTube Stinks for Business Applications
Video is the bomb-diggity. Yes, everyone knows (or should recognize) the significant way that online video has infiltrated our culture on so many levels including: entertainment, education, marketing and social media. In one month alone this year, 178 million people watched 33.2 billion videos1, with the average viewer watching 187 videos per month in the U.S. Who can argue with those stats?
So the next question is … how do we get started with video? Most people turn directly to YouTube. ...Continue Reading →