As we contemplate what’s new on the online marketing horizon, whether it be email, online or social media, we started thinking of all the components (and process) that go into creating a single email newsletter. Sure, the writing of the content takes time and ingenuity, but then there is the insertion of the final copy into the blog, creating and coding an email version of said blog, finding and formatting supporting images, testing the email in multiple readers and finally, ...

Last month, Mail Dog had the pleasure of conducting an online webinar for a few hundred of our preferred association members called “The Buzz: Achieving Marketing Success in 2011″ (you can download the webinar below).  During the webinar, Brad Wendkos, founder and CEO of TrueFire and Mail Dog made this valuable statement:

To survive in 2011 and beyond, small and large businesses alike MUST provide a way for their best customers to become advocates of their products and services.

Are your best ...

Marketers, more than any other function, must wear many hats. Now, perhaps I’m biased, but it seems to me that between the technical chops to stay current with technologies like email, web, ecommerce, and online video and the creative chops like writing, designing and brainstorming, it’s a stretch for any self-respecting marketer to stay educated and current. But perhaps more importantly, for those creatively inclined, staying *inspired* is what feeds our passion and work ethic each ...

Thank you to everyone who joined us for Mail Dog’s Jamboree! We had an awesome afternoon of music, food, fun and four 5-minute mini-workshops designed to trigger BIG ideas for driving BIG sales in 2011.

5-MINUTE EMAIL WORKSHOP
Best practices and tools for permission marketing with email

5-MINUTE ONLINE VIDEO WORKSHOP
Why, when, where and how to use video on your website

5-MINUTE SOCIAL MEDIA WORKSHOP
Social media tools that EVERY business should be leveraging

5-MINUTE VIRTUAL CLASSROOM WORKSHOP
How to save big ...

Ole Kris Kringle was on to something with his lists…make them early and check them twice (or more) for a successful online marketing campaign at the holidays. Here at Mail Dog, we are gearing up for our own holiday campaigns…it’s one of the busiest times of year here, and like many companies, is critical to our overall success.

We grabbed Alison Hasbach, VP of Marketing, to share some insights into what makes for great campaigns at ...