Ole Kris Kringle was on to something with his lists…make them early and check them twice (or more) for a successful online marketing campaign at the holidays. Here at Mail Dog, we are gearing up for our own holiday campaigns…it’s one of the busiest times of year here, and like many companies, is critical to our overall success.
We grabbed Alison Hasbach, VP of Marketing, to share some insights into what makes for great campaigns at ...
Continue Reading →Video is the bomb-diggity. Yes, everyone knows (or should recognize) the significant way that online video has infiltrated our culture on so many levels including: entertainment, education, marketing and social media. In one month alone this year, 178 million people watched 33.2 billion videos1, with the average viewer watching 187 videos per month in the U.S. Who can argue with those stats?
So the next question is … how do we get started with video? Most people turn directly to YouTube. ...
Continue Reading →Everyone loves gadgets, but today’s marketer has a wide array of creative tools to choose from to help them slay the promotional dragon. Mail Dog’s suite of online marketing tools definitely falls in to this category since it’s got permission email, online video, RSS publishing, webpage publishing and forms and surveys all bundled into the solution, but there’s a ton more cool tools out there that even we use on a daily basis to get the job done.
Where to ...
Continue Reading →We’re ever so pleased to announce a new social media integration upgrade to all Mail Dog accounts … Facebook ‘Likes’! You know, those cute little ‘Like’ buttons you see popping up on web pages, blogs and various news sources. Well now, you can add them to your email newsletters, announcements, promotions, sales… pretty much any email marketing piece sent from your Mail Dog account.
Why would you do that you ask?
Well the ‘Like’ button lets a ...
We all know what we can’t do to grow our email list (nobody wants to be a puppy-slayer! see more information on the dangers of list-rental), but for a lot of businesses the question remains … what CAN we do to ethically and organically grow our list? We posed the question to Mail Dog VP of Marketing, Alison Hasbach and here’s some of her insight on this topic.
She chimes in that “growing ones list should be a multi-faceted approach. ...
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