marketing illuminations for an online world

5 Lessons a Marketer Should Learn from Glee


Unless you’ve been living in a subterranean bunker, you’ve likely at least heard of the TV show Glee. It’s more likely that you consider yourself a Gleek, whether or not you admit this to your work colleagues (or even your children).

The musical comedy has become a pop-culture phenomenon boasting a hugely loyal fan phase, millions of downloads, gold albums, 19 Emmy nominations and just plain fun for fans of all ...

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21 Email Marketing Tips to Live By

Never Ever SPAM

You must obtain verbal, written or digital permission from the people you email. Otherwise you will be sending SPAM which can result in black-listing and email blocking.

77% of internet users say their privacy is invaded when receiving unsolicited email

>> learn what happens every time a marketer buys an email list

Define Your Strategy

First things first -think through and plot out your email communications strategy. A clear strategy will ...

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Marketing Bytes: What’s Loyalty Worth?

Mail Dog’s Marketing Bytes is a serialized cartoon that pokes a little fun at our industry and highlights best practices for today’s marketer. Let’s face it…navigating the in’s and out’s of online marketing today can be perplexing!

Here at Mail Dog, the only thing closer to our hearts than helping our clients grow their business through the use of permission email marketing and online video is our love ...

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Marketing Bytes: Are You a Bad Friend?

Mail Dog’s Marketing Bytes is a serialized cartoon that pokes a little fun at our industry and highlights best practices for today’s marketer. Let’s face it…navigating the in’s and out’s of online marketing today can be perplexing!

“To survive in 2011 and beyond, small and ...

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5 Gold Star Email Design Tips

A recent Forester study shows 88% of B2C companies and 71% of B2B companies currently use email marketing and another 10% plan to use before December 2011, making email marketing the top form of marketing available. So are you doing it? You probably are – and we certainly hope so. Are you doing it right? Well, that is likely the real question at hand…to be on the safe side, you should check out these 5 email design tips to ensure ...

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