One common pitfall newbie email marketers do is blasting their list each and every time a new product, promotion or sale comes around. If you’re not careful you can easily create list fatigue… subscribers who would rather unsubscribe than continue receiving so many emails. Increasing your mailing frequency can be done and can be done effectively without upsetting your email subscribers. Check out how one company increased email frequency and revenue. WineExpress.com increased email frequency 400% by following these 5 ...Continue Reading →
Our email marketing team has complied a list of the top things you can do to improve your email newsletters. By following these few tips you can be sure your emails will have that extra little pop needed to get your message noticed in the inbox.
1. 30% of the most commonly used email readers block images by default
Unless a user specifically turns images on – either for all emails or just one at a time – they’ll simply see empty ...Continue Reading →
Mail Dog loves new tools and tricks … especially when they are free. Mozilla’s Firefox browser is stocked full of great add-ons and plug-ins which are great for all you creative folks out there. Check out the latest must-have tools …
1. ColorZilla - Looking for the specific color to match your website or logo? ColorZilla is the tool for you! It comes stocked with an advanced eyedropper, color picker, page zoomer and other colorful goodies. Great for customizing your ...Continue Reading →
Check out these basic email marketing strategies that are easy to do must often over looked. Not only are they good best practices, but also can drastically increase your emails effectiveness.
Scrubbing your list
Removing names that bounced in three consecutive emails can increase deliverability by an average of 30%.
Test send frequencies from once a month up to once a week. One company move from once a month to twice a month and boosted revenue over 100%.
Watch day of ...Continue Reading →
Your opt-in form can be the number on way to help increase your email list… that is if your users can find the opt-in form on your website. Making users search for the opt-in form is the number one way to kill to your list. Try this, send your mom to your website. Can she find your opt-in form? If not, then neither can your users. Check out these prominent places you can put your opt-in form.
Top Online Locations
HOMEPAGE – ...Continue Reading →