Mail Dog loves new tools and tricks … especially when they are free. Mozilla’s Firefox browser is stocked full of great add-ons and plug-ins which are great for all you creative folks out there. Check out the latest must-have tools …
1. ColorZilla - Looking for the specific color to match your website or logo? ColorZilla is the tool for you! It comes stocked with an advanced eyedropper, color picker, page zoomer and other colorful goodies. Great for customizing your ...
Continue Reading →Check out these basic email marketing strategies that are easy to do must often over looked. Not only are they good best practices, but also can drastically increase your emails effectiveness.
Removing names that bounced in three consecutive emails can increase deliverability by an average of 30%.
Test send frequencies from once a month up to once a week. One company move from once a month to twice a month and boosted revenue over 100%.
Your opt-in form can be the number on way to help increase your email list… that is if your users can find the opt-in form on your website. Making users search for the opt-in form is the number one way to kill to your list. Try this, send your mom to your website. Can she find your opt-in form? If not, then neither can your users. Check out these prominent places you can put your opt-in form.
HOMEPAGE – ...
Continue Reading →Today’s marketer knows that they need to have a lot of weapons in their marketing arsenal. For a lot of industries and types of information, RSS plays a critical role and offers a much-lauded additional channel of communication.
No longer do marketers have to create a separate email newsletter AND RSS feed. You can use the Dog’s set of tools to simultaneously publish your email newsletters and your RSS feeds. It’s like 2-for-the-price-of-1 and your birthday all rolled into one.
150 million US households now have broadband and 81% of them are watching video online. Once company used this phenonminon to not only promote their company using online video but also increase their email click through rates by adding a link in the email for users to click to watch their video. Are you looking to increase click-through rates as much as 300%? Just follow the lead of The Intercontinental Hotel Group.
Adding a creative graphic with ...
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