There is no doubt that Etsy is one of the most popular online selling sites today. In just five years since it was launched in 2005, it had more than 7 million customers and an annual revenue of more than $314 million. It would not have grown that well had it not ...

As we contemplate what’s new on the online marketing horizon, whether it be email, online or social media, we started thinking of all the components (and process) that go into creating a single email newsletter. Sure, the writing of the content takes time and ingenuity, but then there is the insertion of the final copy into the blog, creating and coding an email version of said blog, finding and formatting supporting ...

Transactional emails.  You just got to love them because no other type of email communication is more anticipated than this one. Especially in this busy holiday season with B2C businesses ramping up to fulfill online orders and subscriptions. Read on to learn how to maximize your transactional emails with marketing chops barely visible to ...

Smart marketers are able to think ahead and use email marketing as a link building strategy. Sure, this is not an orthodox method of getting links, but it is a smart one that more companies should use. The people on your email list have already shown that they’re interested in your product, ...

Remember when you were a kid in school and you passed a note to a girl you had a crush on? And the note said, “Do you like me? Check ‘YES,’ ‘NO’ or ‘MAYBE’?” And then you watched that girl open up the note and giggle hysterically with her friends as she crumpled it up and tossed it in the trash!?! … No? That didn’t happen to everyone? Dang!

Luckily, Facebook doesn’t ...