On one hand, New Year’s resolutions are just plain silly. On the other, who are we to fight the almost genetic need to organize your sock drawer and counter-tops before digging in to the year ahead? What we can tell you though, is that having goals and a strategy to achieve marketing greatness is key…I mean you can’t reflect on what you’ve achieved unless you have a ...

Don’t smirk…being an “email” beauty queen is….well, king! Don’t get me wrong, I personally love the rush of adrenaline (and faint fatigue) that comes with finalizing an email message. After all, you write the copy, find the images to set the visual mood, select a template and color scheme to exemplify your brand. It’s almost like you’ve created a new being. A living mechanism meant to go forth and conquer your marketing message.

But, horror of horrors…what if it’s ...

Unless you’ve been living in a subterranean bunker, you’ve likely at least heard of the TV show Glee. It’s more likely that you consider yourself a Gleek, whether or not you admit this to your work colleagues (or even your children).

The musical comedy has become a pop-culture phenomenon boasting a hugely loyal fan phase, millions of downloads, gold albums, 19 Emmy nominations and just plain fun for fans of all ...

Never Ever SPAM

You must obtain verbal, written or digital permission from the people you email. Otherwise you will be sending SPAM which can result in black-listing and email blocking.

77% of internet users say their privacy is invaded when receiving unsolicited email

>> learn what happens every time a marketer buys an email list

Define Your Strategy

First things first -think through and plot out your email communications strategy. A clear strategy will ...

Mail Dog’s Marketing Bytes is a serialized cartoon that pokes a little fun at our industry and highlights best practices for today’s marketer. Let’s face it…navigating the in’s and out’s of online marketing today can be perplexing!

Here at Mail Dog, the only thing closer to our hearts than helping our clients grow their business through the use of permission email marketing and online video is our love ...