How many times have you lost sleep over open rates and click-through rates?  As an e-mail marketer, you probably take these two metrics to gauge just how effective your marketing efforts are.  Open rates and click-through rates are good measures because you could easily increase these using some best practices.  If you have an e-mail service like Mail Dog, you can also gain insights on just how your e-mails are working.  ...

Apples or oranges? Mayo or Miracle Whip? Salad or hamburger? Life is full of decisions, which in most cases, get made in an instant without second thought. But, as marketers, our decisions greatly impact open rates, conversions, sales, company branding and reputation. So, which will it be … green logo or red logo? Two-column or single-column email newsletter? Everything matters.

Our own personal feelings or intuition can only take ...

Unless you’ve boycotted the internet for the last few months (horror!), it would be very difficult not to hear about Pinterest. Almost every tech, marketing and social media blog site is talking about it. Your friends on Facebook are sharing their pins with you. Or who knows, you might ...

Despite all the conflicting buzz and your crazy calendar, your efforts at email marketing and your social media campaigns can (easily mix). Don’t worry…it’s more a case of working smarter instead of just harder and longer! You’re not just saving time by killing two birds with one stone (sorry little birds), but you can actually make each process more effective by combining them together. ...

{Disclaimer…no marketers were injured during this writing.} Nothing’s more important in email marketing than getting someone’s attention immediately. To be perfectly honest, not even your message content is as important as grabbing their attention initially. The important thought/product/solution/must-have information you want to tell your subscribers won’t be read if they don’t first open the email and like what they see. So here are the seven best ways to grab attention ...