What the Heck is Mail Dog?
A Little History
Back in 2000, we went looking for a do-it-yourself email solution for our already established music education business, TrueFire. We had several hundred thousand students all over the globe and we needed an easy and affordable way to communicate with them. Printing and mailing sales offers and other communications were becoming way too expensive.
Even though there were dozens of solutions on the market, finding the right solution for us was much easier said than done. Our criteria was not all that demanding. We needed basic features like HTML design wizards, cool templates, personalization, image management, landing page publishing and recipient-level reporting. Good customer service was VERY important and the solution had to be quick and easy for our non-technical folks to use.
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Every single tool we create is a direct result of a need we have ourselves to manage our online marketing more effectively. We like to ‘eat our own dog food’ as it were. {BRAD | Founding Partner / Director of Creative Services}
We tried everything out there; boxed software, dozens of DIY online services and even gave an email agency a shot at our business. There were a lot of good solutions on the market, but they were either too tedious, too complicated, too basic or too expensive.
The Birth of the Dog
So we built our own, called it Mail Dog (an affectionate reference to Cosmo, our first office dog), and started using it very successfully for own permission communications. We saved tens of thousands of dollars in printing, mailing and production costs the very first year and our customers were blown away with the ease in which they were able to click to learn more about a product or order. Bingo! One thing led to another, and we wound up building a version that other companies could take advantage of as well. Since then, over 2,500 companies, big and small, have put the Dog to work at their business sending tens of millions of spectacular-looking, permission-based communications to their own customers and prospects.
