Julie Arnsdorf launched her self-named agency well over 20 years ago after drawing on her experience at Minneapolis’ largest ad agency. Julie reports that as a marketing agency, J. Arnsdorf & Company specializes in print and email newsletter production, content marketing, social media marketing, promotions, and collateral materials, especially for the financial industry.
She says, “We have a passion for these areas. We want to tell our clients’ stories in simple, coherent terms that their customers or clients can understand. So many newsletters are either superficial or on the opposite end of the spectrum, too full of jargon. Neither approach benefits the reader or the business producing those newsletters.”
Being the uber-creative group they are, J. Arnsdorf & Company is able to cut to the core and speak directly to their clients’ customers and it comes from first hand experience. How is that you may ask?
Ms Arnsdorf says “As a copywriter, I put myself into the position of customer, then research and ask specific questions about the product or message I’m asked to convey. By the time I’ve completed the project, if I’ve sold myself on whatever product I’m pitching, then I know I’ve done a good job. The same is true of newsletter creation. If I write compelling articles that can be understood, then I know I’ve created a great newsletter.”
So what inspires these folks and how do they measure success? “Success is knowing that we’ve helped our clients’ customers. That’s the case with Western Bank and their newsletter, Business Line. We redesigned their newsletter from a printed piece to an email newsletter. We did that with the help of the Mail Dog platform back in 2004. For seven years and counting, we’ve researched topics, written and produced that newsletter for their small business clients. Western Bank is a well-respected bank in St. Paul, Minnesota that is devoted to its small business core. We’re proud that we’ve been able to help their small business clients with articles and information that will help their enterprises grow and prosper.”
J. Arnsdorf & Company
www.jarnsdorf.com
3853 Orchid Lane North, Plymouth, MN 55446
Julie Arnsdorf (President)
763-559-8822
julie@jarnsdorf.com
