Mail Dog’s Marketing Bytes is a serialized cartoon that pokes a little fun at our industry and highlights best practices for today’s marketer. Let’s face it…navigating the in’s and out’s of online marketing today can be perplexing!

“To survive in 2011 and beyond, small and large businesses alike MUST provide a way for their best customers to become advocates of their products and services.” – Brad Wendkos, CEO and Founder of TrueFire & Mail Dog

Don’t get us wrong…social media is a true marketing powerhouse, but, in order for it to work, you have to give your network a reason to connect with you. They are including you in their inner circle, so to speak, so be sure to respect the medium and be a true friend!

Are your best customers already advocates? Do you have the right tools in place to encourage and measure advocacy? Read on about Turning Customers in Advocates.