marketing illuminations for an online world

Holiday Boot Camp for Email Marketers Webinar

Ole Kris Kringle was on to something with his lists…make them early and check them twice (or more) for a successful online marketing campaign at the holidays. Here at Mail Dog, we are gearing up for our own holiday campaigns…it’s one of the busiest times of year here, and like many companies, is critical to our overall success.

We grabbed Alison Hasbach, VP of Marketing, to share some insights into what makes for great campaigns at the holidays, permission email best practices and multi-channel marketing tips that she uses to fire up sales and keep the register ringing. We have some serious questions on how to begin, how not to make mistakes, what we can do to stimulate sales and connect with our subscribers and customers, how to leverage social media channels effectively (all while still having a jolly time ourselves)!

FREE Webinar for Email Marketers November 2, 2010, 2pm EST

Holiday Boot Camp for Email Marketers Reveals

  • Advice on how to develop a record-breaking sales strategy
  • Tips on how to engage your target audience
  • Ways to fire up your social media channels
  • Advice on how NOT to inundate your list
  • Creative promotional and viral ideas
  • Golden tips on ringing the register

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Thanks to everyone who participated in our online webinar. We had a great turn-out and hope everyone learned the tools they need to create a successful and rewarding holiday marketing campaigns. If you were not able to attend, you can download slides from the presentation and helpful to-do documents here (5MB)
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TrueFire has the planet’s largest and most comprehensive selection of guitar lessons online and offline. TrueFire’s massive library of video lessons covers all styles, techniques and levels. Guitar players, instructors and students of of all ages, from 170 countries rely on TrueFire to “learn, practice and play” their preferred styles and techniques. TrueFire will send over a million emails this holiday season to promote and market their products and engage their target audience. Mail Dog, a division of TrueFire, powers TrueFire’s online marketing campaigns and is indispensable in making guitars ring round the world! The Holiday Boot Camp for Email Marketers is derived of years of testing and hands-on experience using Mail Dog to power TrueFire’s business.


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