Integrating social media tools into email marketing campaigns are a great way to increase the readership of your e-mails and newsletters, especially when you give your recipients multiple options for sharing. Social media marketing is a quick, easy, and, best of all, free strategy that can get your brand or company more attention and help generate more traffic to your website. Your own customers and prospects are often your best advocates, and enabling them to share your message with their social networks allows you to fully leverage their loyalty. With over 55 million tweets being sent on Twitter everyday and over 400 million active users on Facebook, the potential reach on social media is almost endless.

According to a recent study e-mails that include options to share content on social media sites drive significant increases in clickthroughs.

Specifically, the study of 500 million emails found that emails that included social media sharing options generated a 30% higher clickthrough rate than emails without them. Moreover, when emails included at least three different sharing options, publishers experienced a 55% higher click-through rate on average.

Luckily for you, Mail Dog has the perfect social media referral tool. It is easy to use and has all the best sharing options. With just the click of a button your readers can post a link to your email message on Twitter, StumbleUpon, Facebook, LinkedIn, and more.

Learn about social media integration