Video increases the buying decision by 72% because people prefer video 6 to 1 over a static website (Wharton School of Business). It’s no small wonder why website video is today’s hottest marketing tool. Plus, studies show a 175% increase in clickthroughs when video content was included in company’s email newsletter. Some common uses to link an email to your video content:
- Product displays or products “in action” where the visual experience or impression is critical to the potential purchase (clothes and fashion items, DVDs, concerts and other events)
- Product or service demonstrations
- How-to’s and educational videos
- Customer reviews and testimonials
- Event footage
