Your opt-in form can be the number on way to help increase your email list… that is if your users can find the opt-in form on your website. Making users search for the opt-in form is the number one way to kill to your list. Try this, send your mom to your website. Can she find your opt-in form? If not, then neither can your users. Check out these prominent places you can put your opt-in form.
Top Online Locations
HOMEPAGE – If you don’t have one on your home page, get one there now.
SUB-PAGES – All of them! If you don’t have the space to put an actual form on all of your sub-pages, at least include a link for users to sign up… This includes blogs, RSS feeds, landing pages… anywhere people come in contact with your company online!
PURCHASE CONFIRMATION PAGES – Keep customers happy by informing them of upcoming specials, new releases and news from your company, by adding a link for users to sign up for your newsletter once they’ve purchased from you.
EMAIL MARKETING CAMPAIGNS – If the email is forwarded to someone who isn’t on your list you can get the opportunity to gain a new subscriber.
SOCIAL NETWORKS - Facebook, Twitter, LinkedIn, Blog, etc. Make sure users can get to your opt-in form regardless of where they find you online.
TIPS - Best practice is to never include your opt-in form embedded in the email, instead link to where your form is hosted online for best deliverability.
Top Off-line Locations
IN-STORE COUNTER – Don’t forget to put a sign-up book at your counter or somewhere prominent in your place of business. Then enter those email addresses quickly and send them a welcome email.
WHEN TAKING APPOINTMENTS – When making appointments verbally or in person, ask for their email address as a way to keep in touch.
TRADESHOW TABLE – If someone doesn’t have a business card you don’t want to lose the opportunity to add them to your list. So make sure you have some kind of sign-up form or book at your booth.
TIPS – When taking email addresses over the phone or in person always be sure to keep a detailed record of when/where/how you received their email address. Keeping this opt-in information is essential in case a complaint is raised down the road.
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