150 million US households now have broadband and 81% of them are watching video online. Once company used this phenonminon to not only promote their company using online video but also increase their email click through rates by adding a link in the email for users to click to watch their video. Are you looking to increase click-through rates as much as 300%? Just follow the lead of The Intercontinental Hotel Group.
Adding a creative graphic with a link to watch an online video into their email communications, increased their e-marketing stats in more ways than ever imagined. The email campaign, sent to loyalty members, promoted links to videos featuring brand partners with ICHG hotels. Not only did their click-through rate sky-rocket, but one in three e-mails were passed to a friend creating the viral marketing they had been searching for and the campaign created “an emotional connection with the customer base.”
