http://mail-dog.com/explore The online marketer's best friend Wed, 16 May 2012 15:24:28 +0000 http://backend.userland.com/rss092 en How many times have you lost sleep over open rates and click-through rates?  As an e-mail marketer, you probably take these two metrics to gauge just how effective your marketing efforts are.  Open rates and click-through rates are good measures because you could easily increase these using some best practices.  If you have an e-mail service like Mail Dog, you can also gain insights on just how your e-mails are working.  With the reports you get from Mail Dog, ...]]> http://mail-dog.com/explore/2012/05/open-and-click-through-rates-marketers-will-drool-over/ Apples or oranges? Mayo or Miracle Whip? Salad or hamburger? Life is full of decisions, which in most cases, get made in an instant without second thought. But, as marketers, our decisions greatly impact open rates, conversions, sales, company branding and reputation. So, which will it be … green logo or red logo? Two-column or single-column email newsletter? Everything matters.
Our own personal feelings or intuition can only take us so far. Just because you prefer the red logo doesn’t ...]]> http://mail-dog.com/explore/2012/05/beginners-guide-to-ab-split-testing/ Unless you’ve boycotted the internet for the last few months (horror!), it would be very difficult not to hear about Pinterest. Almost every tech, marketing and social media blog site is talking about it. Your friends on Facebook are sharing their pins with you. Or who knows, you might already have even signed up for it, your laundry is a thing of the past as you spend hours in the inevitable labyrinth of discovery.
The interesting news (other ...]]> http://mail-dog.com/explore/2012/04/be-pintastic-6-ways-pinterest-can-jumpstart-your-biz/ Despite all the conflicting buzz and your crazy calendar, your efforts at email marketing and your social media campaigns can (easily mix). Don’t worry…it’s more a case of working smarter instead of just harder and longer! You’re not just saving time by killing two birds with one stone (sorry little birds), but you can actually make each process more effective by combining them together. 1 + 1 equals a LOT more than 3 in this case. Essentially, you are taking ...]]> http://mail-dog.com/explore/2012/03/8-killer-tips-to-integrate-your-social-media-and-email-marketing/ {Disclaimer…no marketers were injured during this writing.} Nothing’s more important in email marketing than getting someone’s attention immediately. To be perfectly honest, not even your message content is as important as grabbing their attention initially. The important thought/product/solution/must-have information you want to tell your subscribers won’t be read if they don’t first open the email and like what they see. So here are the seven best ways to grab attention in your emails:


[Insert Catchy Subject Title ...]]> http://mail-dog.com/explore/2012/03/your-hairs-on-fire-7-ways-to-get-noticed-in-the-inbox/ On one hand, New Year’s resolutions are just plain silly. On the other, who are we to fight the almost genetic need to organize your sock drawer and counter-tops before digging in to the year ahead? What we can tell you though, is that having goals and a strategy to achieve marketing greatness is key…I mean you can’t reflect on what you’ve achieved unless you have a solid handle on where you were and where you want to go. ...]]> http://mail-dog.com/explore/2012/01/top-10-new-year%e2%80%99s-marketing-resolutions/ But, horror of horrors…what if ...]]> http://mail-dog.com/explore/2011/12/email-beauty-queen-handbook/ Unless you’ve been living in a subterranean bunker, you’ve likely at least heard of the TV show Glee. It’s more likely that you consider yourself a Gleek, whether or not you admit this to your work colleagues (or even your children).
The musical comedy has become a pop-culture phenomenon boasting a hugely loyal fan phase, millions of downloads, gold albums, 19 Emmy nominations and just plain fun for fans of all ages.
On one hand, it’s pretty formulaic…it offers ...]]> http://mail-dog.com/explore/2011/09/5-lessons-a-marketer-should-learn-from-glee/ Never Ever SPAM
You must obtain verbal, written or digital permission from the people you email. Otherwise you will be sending SPAM which can result in black-listing and email blocking.
77% of internet users say their privacy is invaded when receiving unsolicited email
>> learn what happens every time a marketer buys an email list

Define Your Strategy
First things first -think through and plot out your email communications strategy. A clear strategy will guide all of your ...]]> http://mail-dog.com/explore/2011/09/21-email-marketing-tips-to-live-by/ Mail Dog’s Marketing Bytes is a serialized cartoon that pokes a little fun at our industry and highlights best practices for today’s marketer. Let’s face it…navigating the in’s and out’s of online marketing today can be perplexing!
Here at Mail Dog, the only thing closer to our hearts than helping our clients grow their business through the use of permission email marketing and online video is our love of puppies! Anyone who has ...]]> http://mail-dog.com/explore/2011/08/marketing-bytes-whats-loyalty-worth/