http://mail-dog.com/explore The online marketer's best friend Wed, 01 Feb 2012 20:04:26 +0000 http://backend.userland.com/rss092 en On one hand, New Year’s resolutions are just plain silly. On the other, who are we to fight the almost genetic need to organize your sock drawer and counter-tops before digging in to the year ahead? What we can tell you though, is that having goals and a strategy to achieve marketing greatness is key…I mean you can’t reflect on what you’ve achieved unless you have a solid handle on where you were and where you want to go. ...]]> http://mail-dog.com/explore/2012/01/top-10-new-year%e2%80%99s-marketing-resolutions/ But, horror of horrors…what if ...]]> http://mail-dog.com/explore/2011/12/email-beauty-queen-handbook/ Unless you’ve been living in a subterranean bunker, you’ve likely at least heard of the TV show Glee. It’s more likely that you consider yourself a Gleek, whether or not you admit this to your work colleagues (or even your children).
The musical comedy has become a pop-culture phenomenon boasting a hugely loyal fan phase, millions of downloads, gold albums, 19 Emmy nominations and just plain fun for fans of all ages.
On one hand, it’s pretty formulaic…it offers ...]]> http://mail-dog.com/explore/2011/09/5-lessons-a-marketer-should-learn-from-glee/ Never Ever SPAM
You must obtain verbal, written or digital permission from the people you email. Otherwise you will be sending SPAM which can result in black-listing and email blocking.
77% of internet users say their privacy is invaded when receiving unsolicited email
>> learn what happens every time a marketer buys an email list

Define Your Strategy
First things first -think through and plot out your email communications strategy. A clear strategy will guide all of your ...]]> http://mail-dog.com/explore/2011/09/21-email-marketing-tips-to-live-by/ Mail Dog’s Marketing Bytes is a serialized cartoon that pokes a little fun at our industry and highlights best practices for today’s marketer. Let’s face it…navigating the in’s and out’s of online marketing today can be perplexing!
Here at Mail Dog, the only thing closer to our hearts than helping our clients grow their business through the use of permission email marketing and online video is our love of puppies! Anyone who has ...]]> http://mail-dog.com/explore/2011/08/marketing-bytes-whats-loyalty-worth/ Mail Dog’s Marketing Bytes is a serialized cartoon that pokes a little fun at our industry and highlights best practices for today’s marketer. Let’s face it…navigating the in’s and out’s of online marketing today can be perplexing!
“To survive in 2011 and beyond, small and large businesses alike MUST provide a way for their best customers to become advocates of their products and services.” – Brad Wendkos, CEO and Founder of TrueFire & Mail Dog
Don’t get us wrong…social ...]]> http://mail-dog.com/explore/2011/06/new-post/ http://mail-dog.com/explore/2011/06/5-gold-star-email-design-tips/ http://mail-dog.com/explore/2011/03/insider-email-shortcuts/ We are saying that if your subscribers aren’t reading your emails out of disinterest or sheer boredom, then your deliverability is at stake. So don’t be complacent. Even if you are getting in to the inbox now, you might not be tomorrow if you don’t jazz things a bit, ...]]> http://mail-dog.com/explore/2011/03/bad-news-for-boring-marketers/ http://mail-dog.com/explore/2011/03/411-of-priority-inbox/