Common Video Mistakes Revealed
We all knew that video was HOT, but wow, check out this recent Forrester study.* Websites featuring video have an 11,000-to-1 chance of making it onto the first page of Google search results, whereas websites only featuring text, by comparison, have about a 500,000-to-1 chance of appearing on the first page of results. In other words, on the keywords for which Google offers video results, any given video stands about a 50 times better chance of appearing on the first page of results than any given text page that Google has indexed. Continue reading →
Seriously Social: Hot Social Media & Email Stats
Social media marketing is a quick, easy, and, best of all, free strategy that can get your brand or company more attention and help generate more traffic to your website. Your own customers and prospects are often your best advocates, and enabling them to share your message with their social networks allows you to fully leverage their loyalty. With over 55 million tweets being sent on Twitter everyday and over 400 million active users on Facebook, the potential reach on social media is almost endless. Continue reading →
Getting a Little Personal!
Marketers couldn’t fathom a world without HTML emails. We spend a lot of time beautifying our messages with mastheads, logos and images to grab a reader’s attention. However, every once in a while it’s good to try a new (old) trick. MarketingSherpa brings us a report showing the value of sending simple, personalized text-only notes to subscribers. Continue reading →
5 Email Test Ideas (to Glom)!
When looking for marketing ideas, industry best practices are a great starting point for a new approach, good ideas and other things to glom! So, here’s “5 Test Ideas” based on a few common “best practices” and case studies brought to us from MarketingSherpa that were fine-tuned and turned into great marketing launching places! Continue reading →
Must Do’s for 2010 Mail Dog Account
While everyone is busy considering New Year’s Resolutions on how to jump start their marketing campaigns with the latest and greatest schemes, we’ve fine tuned some tried-and-true must do’s using the tools within your Mail Dog account. Continue reading →
Caffeine + Twitter = Success!
Have you had your morning coffee yet? If not, go grab one and then come back to learn how one small business coffee joint went from being just another coffee shop to a hip, tech-savvy destination for local fans to get their buzz all with the help Twitter. Sales even increased 20-30% - how’s for a little foam on the cappuccino? Continue reading →
