Must Do’s for 2010 Mail Dog Account
While everyone is busy considering New Year’s Resolutions on how to jump start their marketing campaigns with the latest and greatest schemes, we’ve fine tuned some tried-and-true must do’s using the tools within your Mail Dog account. Continue reading →
Caffeine + Twitter = Success!
Have you had your morning coffee yet? If not, go grab one and then come back to learn how one small business coffee joint went from being just another coffee shop to a hip, tech-savvy destination for local fans to get their buzz all with the help Twitter. Sales even increased 20-30% - how’s for a little foam on the cappuccino? Continue reading →
Auto-Responders Sky-Rocket Sales
The real estate industry has really felt the crunch lately. Yet, there are companies out there leveraging email marketing tools to not only just keep business afloat but actually increase sales and relationships. MarketingSherpa.com brings us another case study showing how one real estate team used an email auto-responder series to sell houses and boost sales. Continue reading →
Auto-Pilot Responders Launched!
Marketing plans are heating up this fall with the NEW! Auto-Pilot Responder campaigns now at your fingertips. What are Auto-Pilot Responder Campaigns you ask? A series of messages that you create automatically sent to a designated list based on a subscriber-triggered activity or an origin date that you specify for them. Continue reading →
All About Open Rates
First let’s start with the basics … How are open rates tracked?
An email is considered opened when an invisible image inside the email is opened and viewed. Many email ‘readers’ have a security setting that automatically hides images in emails Continue reading →
An email is considered opened when an invisible image inside the email is opened and viewed. Many email ‘readers’ have a security setting that automatically hides images in emails Continue reading →
Email Marketing is Here to Stay!
from MarketingSherpa’s 2010 Budget Planning
MarketingSherpa (the leading researcher in what works in marketing via exclusive Case Studies, surveys, results data analysis and lab tests) is rolling out their annual Benchmark Email Guide. The data says: Keep email off the chopping block. Continue reading →
