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5 Email Test Ideas (to Glom)!

When looking for marketing ideas, industry best practices are a great starting point for a new approach, good ideas and other things to glom!  So, here’s “5 Test Ideas” based on a few common “best practices” and case studies brought to us from MarketingSherpa that were fine-tuned and turned into great marketing launching places! Continue reading →

The Chick’n-Lick’n Goods

The craze of social media is igniting companies to look for more ways to connect with their subscribers. Gone are the days of blasting only coupons and promotions. Now is the time to engage and connect with your subscriber base. Continue reading →

Smile and dig in with a bang!

Boost open and clickthrough rates by adding a personal touch to your email communications. By personalizing each email with a specific agent’s face and name,  Expedia CruiseShipCenters has gotten personal. Continue reading →

Must Do’s for 2010 Mail Dog Account

While everyone is busy considering New Year’s Resolutions on how to jump start their marketing campaigns with the latest and greatest schemes, we’ve fine tuned some tried-and-true must do’s using the tools within your Mail Dog account. Continue reading →

Share the Love with Social Media Tags

Are you looking for a boost in your reader interaction? How about increase web traffic and subscriber base? Good news! Marketing Sherpa brings us yet another case study on how one company boosted its reader interaction by 25% and sky-rocketed their social media standing by simply adding a few extra links in their email communications. Continue reading →

Caffeine + Twitter = Success!

Have you had your morning coffee yet? If not, go grab one and then come back to learn how one small business coffee joint went from being just another coffee shop to a hip, tech-savvy destination for local fans to get their buzz all with the help Twitter.  Sales even increased 20-30% - how’s for a little foam on the cappuccino? Continue reading →

X Marks the Spot!

With many email services like Yahoo!, Hotmail, Gmail, and Outlook 07 blocking images by default, A&E Television Networks decided there was one too many red Xs appearing in their emails. By redesigning their email newsletter, A&E raised click-throughs 41% and doubled their email-generated traffic. You can do the same thing… Continue reading →

Auto-Responders Sky-Rocket Sales

The real estate industry has really felt the crunch lately. Yet, there are companies out there leveraging email marketing tools to not only just keep business afloat but actually increase sales and relationships. MarketingSherpa.com brings us another case study showing how one real estate team used an email auto-responder series to sell houses and boost sales. Continue reading →

Auto-Pilot Responders Launched!

Marketing plans are heating up this fall with the NEW! Auto-Pilot Responder campaigns now at your fingertips. What are Auto-Pilot Responder Campaigns you ask? A series of messages that you create automatically sent to a designated list based on a subscriber-triggered activity or an origin date that you specify for them. Continue reading →

All About Open Rates

First let’s start with the basics … How are open rates tracked?
An email is considered opened when an invisible image inside the email is opened and viewed. Many email ‘readers’ have a security setting that automatically hides images in emails Continue reading →